Design

DSM. - Product Branding

Designed product brand system for launch kits

DSM product branding case study by Sharifuz Zaman - Graphics Designer using Figma, Illustrator, Brand.

  • RoleGraphics Designer
  • ToolsFigma · Illustrator · Brand
  • Year2024
  • TypeProduct Branding

Last updated:

DSM. - Product Branding project preview by Sharifuz Zaman

The problem

Product needed a clear, shippable outcome - scoped tightly, executed end-to-end, and validated before handoff.

My role as Graphics Designer

Designed the product brand system and launch kit assets end-to-end in Figma + Illustrator.

Process & tools

  1. I

    Position

    Clarified product story and launch channel mix.

  2. II

    Identity

    Wordmark, marks, and lockup rules.

  3. III

    Launch Kit

    Packaging/social/web assets from one system.

  4. IV

    Handoff

    Figma library + export specs.

Proof

Product display

UI / body

  • Logo system
  • Launch kit
  • Social frames
  • Brand rules

Measurable outcome

A launch-ready brand system that stays consistent across kit pieces and digital touchpoints.

  • Kit Launch assets
  • Figma Source of truth
  • 1 Visual system

Want results like this? Contact Sharifuz Zaman to start a project