Fundo - Brand Design
Crafted brand identity + web visual system
Fundo brand identity case study by Sharifuz Zaman - Graphics Designer using Photoshop, Illustrator, Figma.
Last updated:
The problem
Product needed a clear, shippable outcome - scoped tightly, executed end-to-end, and validated before handoff.
My role as Graphics Designer
Owned identity direction through delivery - logo, palette, type, and web-ready visual system.
Process & tools
-
I
Discovery
Positioning, audience cues, and competitive visual audit.
-
II
Concept
Logo directions and mood frames until one system won.
-
III
System
Color, type, and component rules for web + social.
-
IV
Delivery
Export-ready kits and usage notes for handoff.
Proof
Display / Clash-style bold
Body / Satoshi
- Logo suite
- Color tokens
- Type scale
- Social templates
- Web UI cues
Measurable outcome
A cohesive brand kit that scales from logo lockups to web and social assets without looking patchworked.
- Full Brand kit
- Web Visual system
- Social Templates
Want results like this? Contact Sharifuz Zaman to start a project