Lumen - Social Brand Kit
Designed social kit + thumbnail system for launch
Lumen social brand kit case study by Sharifuz Zaman - Graphics Designer using Photoshop, Figma, Illustrator.
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The problem
Product needed a clear, shippable outcome - scoped tightly, executed end-to-end, and validated before handoff.
My role as Graphics Designer
Designed the social brand kit and thumbnail system - templates, type, and export-ready assets.
Process & tools
-
I
Channel Map
Formats for feed, stories, and thumbnails.
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II
System
Grid, type, and accent rules that survive crop.
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III
Templates
Editable Figma + Photoshop masters.
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IV
Launch Pack
Export set ready for first posting week.
Proof
Thumbnail display
Caption / UI
- Feed templates
- Story frames
- YouTube thumbs
- Export guide
Measurable outcome
A thumbnail + social system that stays on-brand at every crop and platform size.
- Kit Social system
- Thumbs Click-first
- Figma Editable
Want results like this? Contact Sharifuz Zaman to start a project